The UK's
most trusted
psychic hotline.
Overview
106%
Increase in Facebook visitors
1245%
Uplift in social referrals
6
Minutes now spent on each blog (average)
The challenge
- Increase the overall online footprint of Wishing Moon
- Drive visitors to the website through a number of channels, including organic and social
- Establish the brand as trustworthy in the competitive psychic reading market place
- Increase brand awareness
- Build an engaged and responsive audience through a number of channels, including social media and content marketing
Increasing Wishing Moon's brand awareness and establishing them as the UK's premier psychic hotline was our mission.
The solution
- To develop an in depth understanding of the Wishing Moon target audience, their interests, likes, dislikes, worries and concerns in order to develop a successful social media and content marketing strategy
- To create ongoing blog content through a dynamic content marketing strategy that increases the profile of the brand, spoke to their audience and built trust in Wishing Moon
For this client we knew dynamic content marketing was the way forward.
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Design
- The aim of the website was to establish trust in the Wishing Moon brand.
- During the design process we added some additional colours to bring the brand up to date.
- The design of the website kept ux and cro in mind at all times.
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Branding
#794174
R: 121 G: 65 B: 116
#f39145
R: 243 G: 145 B: 69
#ffffff
R: 255 G: 255 B: 255
- Increase site visits and online quotes through organic and paid channels, ensuring three key terms are back ranking on Page 1.
- Improve visits with a tight budget in paid search.
- Create a brand new website consistent in communication and experience with the Carole Nash brand.
The results
106%
Increase in Facebook visitors
1245%
Uplift in social referrals
6
Minutes now spent on each blog (average)
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