We developed an in depth understanding of the Wishing Moon target audience, their interests, likes, dislikes, worries and concerns in order to develop a successful ongoing strategy.
An ongoing dynamic content marketing strategy was undertaken to increase the profile of the brand through social channels. The engaging content was crafted specifically for their audience and built trust in the Wishing Moon brand.
UX & UI review.
We used heatmaps and recorded user journeys to understand how the Wishing Moon audience was using the website. We used this data to uncover insights and make relevant changes to increase engagement and conversions.