Westgate
A complex merge really showcased Westgate’s versatility.
The challenge
Building an online presence for Westgate.
When we first took on Westgate as a client, they were a leader in their field but didn’t yet have an online presence which truly represented them as a company. However, before jumping into a new website build, it was important for us to start establishing ground in the online arena by increasing Westgate’s organic presence.
Although Westgate had a decent search presence before we took over the site, Run2 established a number of keywords with high search volumes Westgate wasn’t yet established for. It was important for us to start generating a presence for these keywords as soon as possible.
The solution.
SEO Overhaul.
The first port of order for Westgate’s current site was to implement a full technical SEO overhaul, updating all existing Title Tags, Meta Descriptions and fix any bugs and errors along the way. We cleaned up the site by removing any unnecessary pages we found with thin content, as well as fixing any 404 errors we came across that were holding the website back from performing at its full potential.
Content.
In order to build up Westgate’s organic presence, Run2 implemented a content strategy, increasing Westgate’s organic presence through solid, well written and informative content.
Web Design & Build.
Merging three different sites into one meant a complex design and build was on the table. Working closely with the client, Run2 successfully combined the three into one cohesive design.
Results
Huge gains in organic search & PPC
93% increase
Since taking over the account we’ve increased organic traffic by almost 93%. Westgate are now outranking their main competitors in all areas pushing them streaks ahead.
16% increase
16% increase in overall leads with PPC
7% conversion rate
7% PPC conversion rate in just 2 months