Revolution
How we massively increased turnover at Revolution Bars
The challenge.
Maximise online visibility and increase conversions.
Renowned for their technology-driven approach, we were asked to implement a digital marketing strategy that reflected Revolution’s core values and connected with their female-dominated audience. Whether it’s one of their famous Cocktail Masterclasses or showcasing their latest Christmas party menu, providing online visibility and increasing conversions would be a crucial factor to the brand’s continued growth.
With each of the company’s bars offering their online users a choice of ten different packages to select from, it became clear that a highly sophisticated tracking system was needed to monitor progress at a granular level.
The solution
SEO strategy.
Optimisation of individual bar pages enabled us to communicate with users at a local level. And, to help capitalise on the growing success of the birthday, Christmas and Cocktail Masterclass packages being offered, ever bar was supported with an individual location page for each of these services. Comprehensive Google Analytics tracking monitored progress down to the smallest of details.
Content strategy.
A dynamic content marketing strategy increased the profile of the brand, spoke to their audience and influenced conversions. We provided Revolution with their most successful Christmas campaign to date.
PPC & CRO.
An array of Pay Per Click marketing strategies were also integrated into the wider digital approach to help drive relevant traffic towards specifically designed landing pages. The various and extensive A/B split testing methods that were integrated into the central core of the user journey had a real impact on conversion rates.
The results.
99% increase
We increased organic traffic to all Christmas pages by 99% on the previous campaign.
61% uplift
We witnessed a 61% uplift in the number of Christmas bookings from organic traffic sources
260% increase
27% increase in organic traffic to birthday pages and a 260% increase in the number of organic birthday party bookings.