Increase in organic traffic to Christmas pages
Uplift in organic Christmas bookings
Increase in organic birthday party bookings
Renowned for their technology-driven approach, we were asked to implement a digital marketing strategy that reflected Revolution’s core values and connected with their female-dominated audience.
We quickly understood that Revolution was a brand that deserved to be at the forefront of people’s minds; they required an approach to match this attitude, both on a local and national level.
Whether it’s one of their famous Cocktail Masterclasses or showcasing their latest Christmas party menu, providing online visibility and increasing conversions would be a crucial factor to the brand’s continued growth.
With each of the company’s bars offering their online users a choice of ten different packages to select from, it became clear that a highly sophisticated tracking system was needed to monitor progress at a granular level.
“Providing online visibility and increasing conversions would be a crucial factor to the brand’s continued growth.”
With the optimisation of individual bar pages, we quickly became instrumental in how the brand communicated with their users at a local level.
To help capitalise on the growing success of the birthday, Christmas and Cocktail Masterclass packages being offered, every bar was supported with an individual location page for each of these services.
Comprehensive Google Analytics tracking monitored progress down to the smallest of details.
We provided their most successful Christmas campaign to date, with a dynamic content marketing strategy that increased the profile of the brand, spoke to their audience and influenced conversions.
An array of Pay Per Click marketing strategies were also integrated into the wider digital approach to help drive relevant traffic towards specifically designed landing pages.
The various and extensive A/B split testing methods that were integrated into the central core of the user journey have had a real impact on conversion rates.