Increase in organic traffic
Uplift in online enquiries
Increase in PPC conversion rate
Prism had recently had a brand new website when we were tasked with overhauling their entire digital strategy.
It was our job to get Prism into a position where they could dominate local rankings which would boost their online presence and generate quality leads.
Despite the brand new website, Prism had very little in terms of on-site content which meant they struggled to be found through organic search.
We used their brand new website as a launch pad to implement an effective digital marketing strategy.
After conducting thorough keyword research and optimising the site accordingly, we began to work on a content marketing plan to help improve and broaden their rankings. We created new pages for search purposes, filling them with quality on-site content that would help them rank, and supporting them with regular blogs.
Not only was our content used for seo purposes but our articles were used by Prism’s sales team to help potential customers understand what was available to them.
Besides content we also worked hard on improving the back-link profile of the site by ensuring that the content was pushed to relevant areas.
We also began working on a geo targeted ppc campaign, designing and improving landing pages.