Increase in organic traffic
25 %
Uplift in online enquiries
42 %
Increase in PPC conversion rate
57 %
How we provided much needed digital support to Prism.
The solution
SEO strategy.
Thorough keyword research was conducted before optimising the new website. We created new pages for search purposes, filling them with quality on-site content that would help them rank, and supporting them with regular blogs.
Content strategy.
We crafted a content marketing strategy to help improve and broaden their rankings. Not only was our content used for SEO purposes but our articles were used by Prism’s sales team to help potential customers understand what was available to them.
PPC & landing pages.
A geo targeted ppc campaign was created and we designed and developed relevant landing pages to significantly increase conversion.
