Web design & build.
We created a new website to not only highlight the high-quality food and delivery service,but that placed an emphasis on the wider health benefits customers would experience by using Prep Perfect. Rather than simply promoting the food, the content promotes what the food can give to customers. Focusing the content on all aspects of health, including exercise, nutrition, mental health and wellness, we positioned Prep Perfect as the place to go for tips and advice on how people can live the best version of their life.
PPC & Display.
We restructured the Google Ads account as it was poor, messy and didn’t follow Google best practice guidelines. There was also a lack of targeting across the account and this was affecting the account performance. We decided to completely overhaul the account structure and strategy, this involved keyword targeting, audience targeting, ad text, ad scheduling and device targeting.
We created dedicated SEO anding pages for each of our personas, targeting the types of keywords each would use. This enabled us to establish and grow search presence for Prep Perfect, whilst bringing highly targeted, relevant organic traffic to the site.
We increased organic traffic by 82.90%
In 2017, the average number of organic visits to the site per month was 5080. In 2018, we increased this average to 9292 visits per month.
We also increased organic transactions by 41.45%..
As well as seeing new keywords such as ‘keto meals delivered’ rank highly as a result of our SEO work, we also managed to push other core keywords into the top 5 positions, such as ‘meal prep delivery’ and ‘gluten free meal delivery’.
“Run2 were recommended to us to audit our current marketing performance, identify areas to improve and set a path towards further growth. In less than 12 months, Run2 delivered a dramatic improvement in revenues and visibility of our business: supporting us to refresh our brand and consumer journey, as well as improving our presence in search (paid and organic), social media and our ecommerce platform. The team has developed a simple but effective strategy to segment our audiences, drive innovation in our marketing effort and maximise investment. I have nothing but positive things to say about Run2’s services and we look forward to the next year of solid growth together.”
Huge year on year results.
As a result of working on Prep Perfect’s PPC account, we saw huge year on year results, including:
- Conversion rate increase of 281%
- Transactions increased by 833%
- Revenue increased by 538%
- Cost per transactions decreased by 65%
- ROI increased by 98%