To create a family of unique but familiar logos.
We are tasked with crafting a range of concepts for a startup company selling alcohol, smoke supplies and shaving products. The brief was fairly open for us to originate a fresh brand identity inspired by a fusion of traditional and modern design.
The chosen concept was a blended monochromatic family of minimal logos paired with a scripted detail. We felt that this concept had a timeless, impactful feel and would work well in the target industry.
An artsy approach.
We also crafted an elegant illustrative logo family which tapped into the hipster market. Both the client and our team loved this alternative but thought that it may have a limited shelf life given fast trend changes in this market.