The Perfect Product Co. was founded by a small team of like-minded people, with an accumulated over 50 years’ experience in the luxury goods industry. They source high quality products from renowned producers with genuine heritage. They have 3 different sub-brands, Perfect Drinks Co, Perfect Smoke Co and Perfect Shave Co.

Brand Strategy

We are tasked with crafting a range of concepts for a startup company selling alcohol, smoke supplies and shaving products. The brief was fairly open for us to originate a fresh brand identity inspired by a fusion of traditional and modern design.

Brand Creative #1

The chosen concept was a blended monochromatic family of minimal logos paired with a scripted detail. We felt that this concept had a timeless, impactful feel and would work well in the target industry.

Brand Creative #2

We also crafted an elegant illustrative logo family which tapped into the hipster market. Both the client and our team loved this alternative but thought that it may have a limited shelf life given fast trend changes in this market.

Landing Page
Brand Collateral

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