work with us

Birmingham's
premier 4-star
hotel.

Digital Marketing

Overview

182%

Increase in organic online bookings

71%

Increase in conference bookings

128%

Uplift in total room bookings

The challenge

  • Increase the hotel’s online footprint
  • Drive relevant visitors to the website through a number of digital marketing channels, including organic, paid and social
  • Establish the brand as a luxury hotel in Birmingham, as well as promoting Hotel La Tour’s other facilities
  • Increase number of room bookings
  • Increase the number of conference and event bookings
  • Increase restaurant and afternoon tea bookings

We needed to use a number of marketing channels to drive relevant visitors to the website.

The solution

We put an organic marketing strategy in place to increase search engine presence for key areas, including rooms and conferences, and to drive targeted traffic to the Hotel La Tour website

We increased revenue through paid search activity, including Pay-Per-Click campaigns for rooms, conferences and afternoon tea, as well as seasonal campaigns around events such as Christmas and Mother’s Day

We used paid Facebook ads to reach targeted audiences to grow the Hotel la Tour brand and increase both room bookings and afternoon tea & restaurant reservations

We used LinkedIn ads to reach a relevant audience to increase conference and business meeting bookings

We provided a comprehensive content marketing strategy to establish the Hotel La Tour brand and drive traffic to the site

We formed relationships with relevant Birmingham influencers, including the ‘Birmingham Favourites’ blog, and popular food & drink bloggers

Our team knew ppc would be invaluable for promoting seasonal campaigns.