Clarke Bell | Case Study

Uplift in unique visitors

122 %

Increase in organic traffic

68 %

Increase in PPC conversions

30 %

The Challenge

Converting website customers into conversions.

With very little site authority and overall web presence, our main objectives were to increase Clarke Bell’s online footprint and drive productive traffic to the website. Establishing the brand as an authority in the insolvency niche was key. Ultimately the challenge was to increase the amount of people engaging and enquiring with Clarke Bell.

THE SOLUTION

Web design & build.

We designed and developed a new website based on comprehensive user experience analysis of the old website and landing pages we had been testing. The new website led to an increase in enquiries almost immediately. Users are now browsing more pages, engaging with the site and contacting Clarke Bell for a number of different services.

PPC & display

We branched into paid search methods (Google Adwords, LinkedIn and Facebook advertising) to produce a positive results within a small given budget. We continue to provide on-going conversion optimisation suggestions.

Content marketing

We also provided a comprehensive content marketing strategy to answer users’ questions and establish the brand as trustworthy experts within the niche. This strategy continues to engage users and increase Google rankings.