Licensed
insolvency practitioners
in Manchester
Overview
122%
Uplift in unique visitors
68%
Increase in organic traffic
30%
Increase in PPC conversion rate
The Challenge
With very little site authority and overall web presence, our main objectives were to:
- Increase Clarke Bell’s online footprint
- Drive productive traffic to the website
- Establish the brand as an authority and experts in the insolvency niche
- Ultimately increase the amount of people engaging and enquiring with Clarke Bell
“It was vital to drive organic traffic to the Clarke Bell website.”
The Solution
- We used the most relevant, targeted keywords to increase organic search engine traffic
- We branched into paid search methods (Google Adwords, LinkedIn and Facebook advertising) to produce a positive ROI within a small given budget
- We provided on-going conversion optimisation suggestions which led to the design and build of their new, current website
- We provided a comprehensive content marketing strategy to answer users’ questions and establish the brand as trustworthy experts within the niche
- We established a social media presence that continues to grow
“With our team, we knew we could combine every facet of digital marketing to achieve the best results.”
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Design
- We were also tasked with designing a brand new website for their sister company: Clarke Bell Probate.
- Because of the nature of the industry it was important that the website instilled a sense of trust in the business.
- We designed a website that was intuitive and user friendly.
The Results
122%
Uplift in unique visitors
68%
Increase in organic traffic
30%
Increase in PPC conversion rate
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