When you buy from your local butcher you might seek advice on how to cook a leg of lamb. During a trip to the barbers you’ll ask what shampoo you should be using. Content marketing is no different, as it involves a simple exchange of information between expert professionals and their clients. But if your advice is so bad your customer ends up turning both their hair and that leg of lamb a strange shade of turquoise… they’re probably not coming back.
Genuinely useful content brings clarity and authority to your business and tells your customers what you do better than anyone else. With a dynamic content marketing strategy which may involve the creation of a sharp infographic or a short video you can improve brand awareness, drive relevant traffic to your site and gain a following within your industry as a trusted and reliable voice. But which style of content is right for you?
Despite society’s collective attention span dwindling to that of a goldfish, blogging content still plays a huge role in building and retaining a loyal user base. A good blog can come in the form of expert advice, informed comment, or an entertaining listicle. Once we’ve identified your consumer’s needs we can determine exactly what content they expect from you and put the wheels in motion to provide it.
Humans are a very visual species, which is why people spend more time looking at photos of Kim Kardashian than they do reading the collective works of Plato. Infographics are a happy medium, offering a concise and entertaining way of delivering even the dullest information. Nobody has the patience to read a 1,000 word blog post about a specific kind of wood glue – but present that same data using a clean combination of graphics and figures and you’ll ensure that your customers are both informed and engaged.
Not all content can be distilled into a tweet or an article, and sometimes you may need longform content as a way of enticing customers to sign up to your services. Whether it’s an instructional PDF on flirting or an eBook giveaway of ten thousand tight-roping tips and tricks, if you have a substantial volume of information to deliver there are plenty of effective ways to do this. Longform content allows clients and customers to digest your material how they want, when they want. Simply tell us what they need to know and we’ll do the rest.
We all love watching and sharing videos online, but what style is right for you? Do your customers really need a short Vine of a penguin tumbling down a hill? Or would they find a longer instructional piece on how to prevent tumbling penguins more informative? We focus on creating valuable content that people will share and watch over and over again; videos that not only generate great numbers, but are also genuinely of use to your audience.