Data & AI Strategy

Digital Marketing
fuelled by machine learning

As the first Manchester based agency to use Artificial Intelligence to power digital marketing strategies for our clients, we have developed bespoke, cloud based algorithms that analyse real-time customer behaviour. We use these to create truly unique consumer experiences, which drive engagement and increase conversions at scale.

Through our AI capabilities, we can empower organisations to get more from their digital marketing efforts by adopting a data driven approach.

Build a data driven marketing strategy

AI is still a puzzle to many companies, as in terms of digital it is still a relatively new concept. It can be difficult to realise the benefits of AI as most don’t know how to embed it within their marketing strategy. Run2 combines technical know-how with a wealth of digital marketing expertise, to enable companies to solve their challenges using machine learning algorithms.

We start by looking at what your business goals are, highlighting any pain-points and opportunities along the way. This allows us to identify how these can be addressed through data and machine learning combined with digital marketing efforts. We help decision makers develop a data informed plan of action, through developing strategic insight and automating repetitive tasks.

What we do

Recommendation engine

Our recommendation engine allows our clients to create relevant and seamless shopping experiences for their customers. Using Run2’s bespoke algorithms, along with past user behaviour, the engine recommends the most relevant items to users that they are most likely to buy, which then results in an increase in conversions and average order value.

Hyper-personalisation

Rather than general audience segmentation, profiles are created on an individual level. By creating a real-time behavioural profile of every visitor, we can connect products and services to real people, rather than a group of characteristics. Through actionable insights we are able to connect user behaviour with intent specific to each individual customer.

ETL (extract, transform and load)

Using our platform, we’re able to extract valuable data sets that may be considered lost or unusable. Crucially, our data scientists ensure these data sets are thoroughly prepared for the machine learning algorithm.

Drive conversions and engagement

Machine learning is the key to developing customer-centric strategies. Using our analysis and algorithms, we can help you understand and navigate the preferences of each of your customers and predict their behaviour. This allows us to offer customers personalised experiences, delivering the most relevant content and information to drive conversions and engagement, whilst also being of greater value to the customer.

See our work