It’s arguably one of the most successful feature additions to any platform, ever. So could Twitter be about to follow the well trodden path to implement their own version of Twitter Stories?
There’s no doubt the introduction of Stories has had a significant impact on the way we consume content on social. First introduced by Snapchat in 2013, the 10-15 second snippets have not only changed the way people interact with one another, but have made it possible for brands to reach audiences in new ways too.
It didn’t take long for other platforms to realise the potential of stories. In 2016, Instagram launched their own version of it. Fast forward through a magnitude of face filters and Instagram stories are now used by 500 million users every single day.
Twitter’s Latest Acquisition…
Twitter’s most recent acquisition certainly points in the direction of stories. The social network app has acquired Chroma Labs, the guys behind Chroma Stories app. Which produces a vast range of filter options and frames for stories content.
Founded by John Barnett, former product lead at Instagram and the brains behind everyone’s favourite stories feature, boomerang. Chroma are responsible for bringing many of your favourite filters/visuals to Instagram stories
So how will Twitter harness their new acquisition? According to Kayvon Beykpour, Product lead at Twitter: “They’ll (Chroma Labs) join our product, design, and engineering teams working to give people more creative ways to express themselves on Twitter.”
Whilst it’s difficult to pinpoint what this means exactly. As well as general aesthetic improvements across the platform, it could mean they’re about to create their own stories feature.
Stories on Twitter certainly fits the mould of the platform. As it’s the place most people turn to for the latest news and real time updates. And with the ‘Moments’ feature not really seeing the success they’d have hoped for, it could make the ideal replacement.
Whilst it isn’t definitely the route that Twitter is taking with this acquisition, it might not be too long before we see an influx of dog face filters being used on everyone’s favourite real time social media network. With the use of stories across other social networks skyrocketing, don’t be surprised if we see a prototype being tested in the next few months. At the very least, we’ll likely see some visual improvements to the platform, which have been long overdue.