Organic SEO and PPC are often pitted against each other in the online marketing world. Like Coke vs. Pepsi, Britney vs. Christina, Blur vs. Oasis and Facebook vs. MySpace, PPC and SEO are regularly positioned as bitter rivals.
However, the reality is that there’s room for both to exist together. More than that, by combining them you can actually dominate the digital marketing landscape. And if Noel Gallagher and Damon Albarn can put their differences aside and work together, SEO and PPC can too…
With that in mind, here are three reasons you should combine Organic SEO with PPC.
1. Maximum visibility
Why limit your online visibility by only engaging in one form of digital marketing? It’s a competitive world and you need to get out there! Businesses that don’t attack on both fronts are immediately cutting their visibility down. Ensure maximum exposure by using both PPC and SEO. Combined, the two methods give you two different kinds of results. As a PPC agency in Manchester, we understand that PPC delivers paid-for, immediate visibility that can be time-tailored depending on your needs, whilst SEO delivers free, long-term exposure. It makes sense to cover both bases to ensure you gain as much traffic as you can.
2. Financially economical
Depending on what industry you’re in and the kinds of keywords you’re looking to target, PPC can get very expensive, very quickly. And because you get charged per click, rather than per conversion, your budget could run out without you seeing many results. By having Organic SEO strategy supporting your marketing as well, you can pause PPC ads when you’re not able to spend as much without worrying that you’re going to drop off the face of the web. If you want to stick to a strict budget, you can also time your PPC ads for maximum impact to get the results you want.
3. PPC can help you build your SEO strategy
Because PPC is so immediate, you can quickly determine which keywords or strategy works best for you. If something doesn’t work, you know not to push it with SEO without wasting your time. You can then transfer what does work into your Organic SEO to achieve optimum results. If you want to adjust your approach or try something new, instead of meddling with your SEO marketing, you can use PPC to test the waters.
If you’re looking for an Digital Marketing agency in Manchester to handle both your Organic and PPC campaigns, why not give us a bell at Run2? We can give you more online visibility than Kim Kardashian’s behind*
(*We may have oversold ourselves a little bit there…)