This is why your website is not converting: 5 ways to minimise your bounce rate

Written by Ignacio O'Mullony: Web designer.
· 4 minute read

You have an amazing product or a service that you want to sell, so you decide to aim for a bigger market and create a website to showcase how great it is. However, no matter how hard you try, you can see in your statistics how your visitors arrive to your site just to run away a few seconds after. It’s not only that they have ignored what you had to offer, you may be aware that Google hates high bounce rates. If that behaviour from your visitors continues your business is really going to struggle.

Don’t panic yet. Here are a few tweaks you can try yourself to revert this situation, or if you don’t have the time and want to assure the best results you can get, you can contact us and we’ll be more than happy to help you out on this.



Around half of internet users navigate from a smartphone. Your website has to be responsive, full stop. Otherwise you’re making it too hard for a lot of your traffic to interact with it, and if they don’t have the time or the will, they will look for whatever they were looking for somewhere else.



Explain what you do in a sentence and show it as clear as you can. You know what you do by heart, but you can’t expect a newcomer to know what your company is about. If you clarify what you do and that’s exactly what they’re after, users will be willing to spend a few extra seconds to find a way to acquire it. That takes us to the next 2 points.



A clear CTA standing out of the rest of the content can make your numbers rise like a rocket. Landing on a new page can be confusing. Users don’t read, they scan the content, so many will appreciate a button telling them something like ‘start here’ ‘download’ ‘ buy now’. Don’t make a user wonder what they have to do to get what they want, provide it for them on a silver platter.



We know how good our product is and we really want to include all the information we possibly can gather on the site for others to discover it too. However, sometimes showing too much too quickly can push off even the most interested buyers. Endless arrays of paragraphs won’t help you convince better, so learn to hierarchize the information and you will be surprised how much better your page performs. This same rule applies to navigation. A menu with too many options can be confusing for a user.



Time is relative, but waiting is always boring. Try to optimise how quickly your pages load, and include some sort of animation which informs your visitors the content is being loaded and your page is not just simply broken. This first contact with your page is an excellent opportunity to introduce your brand with a nice animation of your logo or some sort of brand-related illustration. But in any case, its main function will always be that users don’t think your site is just broken.

By following these guidelines, you should see improvements to your bounce rate and your conversions. But conversion rate optimisation is all about testing what works and what doesn’t. And you can’t always predict it. So test, test, test!