As January has come to a close, we are well and truly into the new year. So, we’ve got a few of the most interesting digital marketing stats from the month right here for you, including some from December too…
Games industry to grow by billions over next 5 years
The latest research from GlobalData has suggested that the gaming industry’s worth is set to increase dramatically over the next 5 years. It was already measured at $130bn two years ago, but by 2025 it’s predicted to be worth over double this amount, reaching $300bn.
This rapid growth is down to the industry currently experiencing a compound annual growth rate of 13%. And the research suggests that this won’t be slowing down over the next few years. There’s also an ever-increasing diversification taking place in the industry, which when combined with this rapid growth, has seen many brands taking advantage of the opportunities being created.
More brands than ever before are now working closely with gaming influencers and sponsoring hugely popular video games. The potential to reach the huge gaming audience simply can’t be ignored, and as a result we’ll be seeing brand partnerships become more and more common.
Facebook’s Q4 advertising revenue increases year-on-year
Facebook recently released its fourth quarter and full year results, showing that the social platform’s advertising revenue for Q4 2019 had risen from $16.6bn to over $21bn. In fact, the company’s Q4 advertising revenue has increased by 25% year-on-year.
The social platform has been hit with its fair share of controversies over recent years, but the results demonstrate continued positive growth. Even its daily and monthly active users have increased by an average of 9% and 8% respectively year-on-year in December.
However, Instagram is still proving more popular when it comes to advertising revenue compared to Facebook.
A high percentage of customers focus on company ethics before purchasing
Survey data from TollFreeForwarding.com has shown that over 80% of customers consider a company’s ethics and values before they buy from them. Two thousand US consumers were questioned for the survey, and they were asked how brands could better secure their loyalty.
The results revealed that 45% of those surveyed considered a business’s environmental responsibility, 44% were focused on supporting worker’s rights and the same percentage were also focused on ending animal testing.
Forty eight percent of the consumers who took part considered ethics equally as important as the price of the products the company was selling. While 41% stated that they had boycotted company’s whose ethics they didn’t agree with.
Almost 7 in 10 marketers don’t understand AI
Vitreous World and Phrasee have conducted a survey which found that 68% of global marketers felt like they didn’t have a clear understanding of AI. In fact, the same percentage admitted that they saw it as simply an overused buzzword.
Of course, AI is currently one of the largest trends shaping the world of digital marketing today, but surveys like this show a clear gap in knowledge, which can result in company’s losing out on thousands if not millions of revenue. The survey also found that sixty seven percent of respondents didn’t know how to implement AI to effectively deliver results.
- 70% admitted that they don’t use AI.
- 8% didn’t know if they do or don’t.
- 67% stated that they weren’t able to fully assess the technologies available.
Mobile accounts for 65% of ecommerce traffic
Data released by SaleCycle has demonstrated that 65% of ecommerce traffic last year actually originated from mobile. Even though mobile traffic only accounted for a little over half of sales. The fashion industry was revealed as the largest sector to benefit from mobile ecommerce traffic. Accounting for seventy five percent of it, as well as sixty seven percent of sales. Many fashion retailers have started adopting a mobile focused approach. In order to meet the expectations of their consumers, who increasingly browse and buy on mobile.
However, customers booking holidays were more likely to purchase on desktop than mobile. With ecommerce traffic on mobile making up just 29% of sales in the travel industry. This would suggest that consumers still remain more comfortable purchasing big ticket items and experiences through desktop.