Running a small business can be fairly overwhelming, from juggling sales and accounting tasks, to spinning the proverbial plates of product or purchasing costs and employee records – it can all seem like a time sapping circus act at times.
Despite the numerous responsibilities to keep on top of, one aspect of the business that shouldn’t ever be overlooked, is digital marketing. In fact, focusing efforts on the digital space, will likely pack the biggest positive punch to your small business. The more you put in, the better the results will be.
Digital marketing never stays static, so it’s important to quickly get a firm grasp of the basic areas. With this in mind, we’re taking a look at some key digital areas a small business needs to focus on…
A Responsive Website
Let’s start with the obvious, your business’s website, which first and foremost should be designed to be as fully functional and responsive as possible. It’s essential that the website works just as well on a smartphone as it does on a desktop computer.
As smartphones are slowly but surely becoming the primary tool for web browsing worldwide, it’s more important than ever to offer a seamless user experience on any mobile device. Small business are unfortunately less likely to have a mobile-friendly web presence, and therefore can easily lose out on a huge chunk of potential customers. Making it vital to your digital marketing strategy to be optimised for all platforms with a well built, responsive web design.
Benefit With A Blog
Speaking of web presence, whilst having a highly optimised website is an essential component of your business, to stay competitive, you need go further. Having a consistently strong blog can be an incredibly useful digital marketing tool, both for providing relevant and useful content, and for building brand awareness with your target audience.
For small businesses, it’s an inexpensive way to drive traffic to your site by offering things like, approachable insights into your business, providing platform feedback, and keeping your users emotionally engaged.
Stay Relevant With Social
Another inexpensive and efficient marketing method to promote your small businesses is through social media. Utilising social media platforms like Facebook, Twitter, Instagram and more, as marketing tools will be hugely helpful in raising the profile of your business.
As well as enhancing engagement and brand awareness, having an effective social presence can also help you get feedback from your customers. It can encourage them to share your content with others, and help improve your organic search rankings.
Be Competitive With Solid SEO
Having a slick well designed website, along with a content bursting blog and strong social presence, is all vital when it comes to improving your search engine optimisation (SEO) strategy.
An effective approach to SEO will give your small business the chance to stay competitive with your rivals, by harnessing higher visibility in search engines. Good SEO means your customers can find you easily online, using words that relate to what your business offers.
Even small businesses with little to no technological know-how can utilise the skills of a professional digital marketing agency to help them stay relevant, through a successful SEO strategy.