Starting out as celebrity endorsements, influencer marketing has grown into a billion-pound industry. Just like other forms of marketing such as SEO & PPC, it is now a valued and core strategy for companies to invest their resources, in order to help them achieve corporate aims and objectives.
What is Influencer Marketing?
Influencer marketing is a form of social media marketing that uses sponsorships and collaborations with individuals that have an established social media following. This is usually through the use of gifted items, or paid incentives.
With people becoming increasingly cynical of brands and their marketing campaigns, they have become savvy to a firm’s efforts and actively block out blatant product promotions. Influencer marketing is a great way to overcome this and provide a trustworthy, credible form of marketing. your goods and services. And even reach new audiences too!
How Can Influencer Marketing Help My Business?
Social media influencer marketing is an authentic method of promoting your offering to your target market.
By utilising an influencer, you are promoting your products/services through someone that is seen as a voice authority in the industry. And your followers are much more likely to relate to them than they do to someone in your marketing team. This not only helps with increasing brand awareness but can also help push customers further down the purchasing funnel.
How Can You Measure The Success of Influencer Marketing
Having built a strong, highly engaged following in a particular field, influencers have the ability to reach a very specific, targeted audience that matches your own. If you’re looking to increase awareness/reach of your brand. There are a few metrics that show you how far your message has traveled, these include impressions, new followers & website traffic from social accounts.
Engagements on posts are indicative of how interested people are in your brand and its products. With influencers having such a devoted following and providing authentic posts engagement can be very high. The best way to track this would be by analysing the number likes, clicks, comments and shares a post generates.
Influencer marketing can also help you achieve objectives further down your marketing funnels such as leads and purchases. The best way to measure ROI on your influencer strategy would be to utilise affiliate links, Google Analytics or the use of tailored promotion codes for each influencer such as ‘SARAH10’ or ‘ROB15’. This is a great way to track success when you have a number of influencers working with you on a campaign. As it enables you to see where most of the revenue has been generated, which could aid future influencer campaign decisions.
Can I use social media influencers for my business?
It is easy to see how influencer marketing is useful for fashion and beauty brands, but you don’t need to be Nike or Pretty Little Thing to make use of them. From DIY to food, to travel, even financial products, you name it, influencers can be integrated into the social strategy of pretty much any organisation.
Here at Run2, we work with a range of clients that utilise this marketing tactic and have found them niche and relevant influencers. Helping them not only boost their social profiles but also achieve KPIs throughout the marketing funnel such as impressions, leads and conversions.
However, finding the right mix of influencers for a campaign can be very time-consuming. Here at Run2, we work with a range of clients that utilise this marketing tactic and have found them niche and relevant influencers that have helped them achieve KPIs throughout the marketing funnel such as impressions, leads and conversions.
If you would like to discuss how influencer marketing could help your brand please contact us and one of our friendly team members will answer your queries.