If your approach to social media involves little more than keeping everything ticking over, here are just a few ways to take your law firm’s profiles up a notch.
Ditch the ‘boring’ topic excuse
On the face of it, law may seem like a relatively dry topic to those outside of the industry. However, when you consider all the ways in which the law affects the average person’s life, it becomes easy to identify the issues that will get people talking.
For example, conveyancing solicitors can grab the attention of potential customers with the help of content focusing on everything from home buying tips to a topical conversation about ground rent. Divorce solicitors could look at the separation of assets, mediation or even the benefits of the end of a marriage.
Don’t be afraid to cover potentially divisive topics
When it comes to your company’s social media accounts, it can be tempting to play it safe to avoid any controversy, but sometimes it pays to cover potentially divisive topics. Whether you’re highlighting the impact that sharing footage of defendants on social media can have on a criminal trial or you’re explaining the complexity of child custody laws, addressing these issues could spark a conversation… or a debate.
Engage with people directly
Engaging with social media users directly can be a smart way of taking your social media presence to the next level without having to spend time or money on elaborate campaigns. A particularly good time to join the conversation is when a topical news story has users debating a legal issue, whether it’s a rise in the number of people being convicted of seemingly petty crimes to a celebrity conviction that’s taken the public by surprise.
The Secret Barrister is a brilliant example of someone whose willingness to engage with other social media users enables them to build a strong following that hangs onto their every word. Many Twitter users turn to The Secret Barrister for clarification when a particular story hits the headlines, and there’s no reason why you and your business can’t join in the conversation and build your reputation for being a reliable source of information.
Use social to influence blog content
One of the key benefits of social media is that it can tie in nicely to blog content. You could use social media to inspire the type of content you create. For example, if you see that a particular celebrity is trending for falling foul of the law, this could be an ideal time to write an article discussing the legalities of the matter before jumping on the hashtag and increasing the likelihood it’ll be read by a wider audience.
As a social media agency in Manchester, we can help you reinvigorate your law firm’s social media strategy, starting with the above. Give us a call to find out more!