Promoting your construction company can seem like a mammoth task. Where’s the best place to start? What should be your highest priority? It can be a bit overwhelming, especially if you’re not too familiar with marketing.
First and foremost, to effectively promote your construction company you need a strong digital presence. That in itself can be a big hurdle to overcome if you have no experience in the digital arena.
With that in mind, we’ve put together a list of some of the best ways you can promote your construction company online.
Combine SEO & PPC
Search engine optimisation is a long-term strategy that allows people to find your construction company organically online. Pair that with a pay-per-click campaign and you’re bound to increase your digital presence. An ongoing PPC campaign means your business is always front and centre when your consumers are searching for keywords related to your sector and company. Whilst SEO works more subtly in the background, gradually positioning your company as a trusted authority in your field.
By utilising both channels you can expand your online visibility for maximum brand exposure. You can learn more about why it’s a good idea to combine your SEO and PPC here.
Utilise email marketing
Within the B2B sector, email marketing is one of the top three lead generation sources for companies. So it would be silly to ignore this channel. Email provides a relatively non-intrusive way of giving your existing and potential customers useful information about your business and the wider sector in general. Through email, you can ensure your brand stays in the minds of people who may require your services, either for the first time, or again in the future.
Develop a content marketing strategy
Content marketing can boost conversions, drive SEO and help you get ahead of your competitors. It’s a way to get out in front of your audience in a cost-effective, informative and organic way.
We’ve written a more in-depth post explaining the reasons your construction company needs a content marketing strategy.
Recognise the value of customer testimonials
For the high value transactions that occur within construction, sometimes, customers need some extra reassurance that your company is the right choice. And a fantastic way to nudge them in the right direction is by providing case studies and testimonials.
Case studies provide peace of mind and encouragement that you’re the perfect fit – so make sure you put them in front of your customers.
Don’t be afraid of social media
When companies get social media right it can really boost their brand. But when they get it wrong at best, they gain no attention whatsoever and at worst, they get the wrong type of attention. Many construction companies shy away from using social media for this reason, and often because they just don’t know how to promote their business this way. But it’s a mistake to ignore social media
Read further about how construction companies can use social media effectively.
For help promoting your construction company, give us a call at Run2: 0161 236 7161. We’re highly experienced in the B2B sector and have worked with many brands in the construction industry delivering measurable and positive results.