High-Performance Outerwear Brand Protected Species Appoints RUN2

Written by Hannah Ward: Managing director.
· 4 minute read

British performance-led outerwear brand Protected Species have appointed RUN2 to manage their PPC, SEO, and Social Media presence.

Protected Species was launched in 2014 by Rebecca McElligot, who combined a minimalist aesthetic with high spec performance features to create stylish waterproof raincoats. The designs have been featured in The Guardian, The Independent, Marie Claire, Cosmopolitan, Red, The Evening Standard, and The Times.

Protected Species initially approached RUN2 when looking for an agency to manage their Social Media presence. Further discussions then opened up around SEO, Content Marketing, and PPC. This resulted in RUN2 being appointed to undertake all elements of the company’s digital marketing strategy.

RUN2 will also be working on design and development of the Protected Species site on an on-going basis, always with the aim of increasing conversions.

On why the company chose RUN2, Rebecca said:

“RUN2 are the only digital agency I have come across which understood my business direction right from the start. I have been involved with many agencies over the years, and it is rare to find one which expertly fuses all crucial marketing disciplines under one roof. Fun, friendly and totally switched on – I would recommend RUN2 to anyone”.

On working with Protected Species, Dave Nicoll, Head of Social at RUN2 said:

“We are delighted to be working with a genuinely innovative British brand like Protected Species, as we look to help them further develop both their brand, and digital strategy. Our initial brand development sessions with Rebecca and the team have already produced some really exciting ideas, and we cannot wait to begin developing them further. The output from these sessions will be used to inform our wider digital strategy, encompassing web design and build, SEO, PPC, email and social to position Protected Species as a true market leader.”