Facebook Stories – Observations From A Digital Marketer

Written by Phil Birss: Group CEO.
· 4 minute read

The past couple of year’s have seen some huge developments in the way people post on social media. Gone are the days of posting text-only or photo-only status updates on Facebook. We’re now at the point where content comes in many different shapes and sizes with live and story-based content leading us towards a more personalised social media space.

The impact of live on Facebook, Twitter and Instagram has been huge. Daily stories have also been a big win for Snapchat and Instagram. It was first introduced by Snapchat in 2013 and then implemented and interpreted by Instagram not long after. Stories have been hugely popular for both platforms and understandably so. Both platforms offer a slick, easy to use and fun way to post updates about practically anything.

The introduction of bitmojis, filters and geofilters have also contributed greatly towards the overall user experience and to be honest, it just ‘feels’ fresh and modern. It’s also been great for celebrity fans. You get a far more personalised and behind the scenes approach from some top profiles. For example, here’s Floyd Mayweather telling everyone how excited he is to get on his private jet using Instagram Stories:



Cool huh? I often consider posting a story of my private jet…

Although Stories have been a success for both Instagram and Snapchat, how are Facebook doing?

Facebook first introduced Facebook Stories earlier this year to try and get in on the action. Whilst creating this article, it’s actually been really difficult to find any official statistics regarding the impact of Facebook stories compared to the likes of Snapchat and Instagram but from an observational point of view of a daily Facebook user, you get the feeling that Facebook Stories is more of a ghost town compared to Instagram/Snapchat’s flourishing communities.

This may be the reason there aren’t any official statements from Facebook on it’s impact. Granted, it may take a while for the new feature to gain some traction but Facebook’s approach to the introduction of the new feature doesn’t reflect well on the company as a whole. Unlike Live, where Facebook improved on an idea that had been used in the past by apps like Periscope and has been hugely successful for them, Stories feels quite forced and more of an attempt to fit in with the cool kids rather than actually come up with something unique that benefits the experience of its users.

The tool is accessible through both the newsfeed and Messenger app which is a good idea as it encourages people to use Stories throughout the entire platform. The issue is the actual tool itself feels rushed and full of loads of great ideas executed relatively poorly. To save Facebook from pulling the plug on the tool, they need to go back to square one and rethink the idea.