Facebook Advertising – What you need to know

Written by Run2.
· 4 minute read

Advertising For Your Business

Facebook has jumped leaps and bounds from where it used to be. Once a simple platform for university students to stay connected with one another, sharing photos and information, it is now so much more. Facebook can be used for many business purposes, not only to help advertise a product, but to generate sales, this has been made possible due to advances and changes made to Facebook. You may have been shown a ‘suggested post’, these posts would have been paid for by a company to be promoted and shown to a particular demographic.

There are many benefits to this form of advertising for your business. Statistics show that many companies are turning towards Facebook for marketing purposes and here are a few figures which give a clear answer to why:

There is a 100% high lead-to-close rate than outbound marketing, which means that leads generated from Social Media do and can turn into customers, which as a result generates sales, a very big positive.

77% of companies acquired Customers from Facebook.

Retail is the best industry on Facebook for acquiring customers at around 90%, but many other industries still going strong with around 50% of consumers coming through Facebook.

These facts make it clear that there are many benefits to Facebook Advertising and many reasons that no matter what company you are and the services you provide, you should turn to Facebook Advertising to help your business flourish. There are different reasons why you may wish to advertise over Facebook, not only could it help generate sales, but it could help increase reach to your website, or improve and increase the amount of ‘likes’ to your Facebook page, all these factors are integral for marketing purposes. You don’t have to spend a lot on Facebook advertising, but even trying it for a short period of time could make a whole lot of difference.

Let’s have a look at the various way to advertise on Facebook

There are many different types of Facebook Ads possible (around 27) but Facebook is constantly changing and improving the technique to advertise by making it much simpler for companies. The reason for all the ads is to make sure that you are clear on your end goal. What do you want to achieve from your Facebook ad? Who do you want to target? What impression do you want to give off? All these questions you have to consider before compiling an advert to be displayed on the social networks.

If your purpose for Facebook Advertising is to help increase reach, this can be done in various ways.Firstly you can ‘Boost’ a post from your timeline, this may be a blog article or recent Status update on your company website, you can decide whether this post is boosted to your own friends, which is usually a good idea for re-engagement. You may have many ‘likes’ but people who have liked your page may have never returned, by boosting a post to display to all those that currently ‘like’ the page, reminds them that you are still present and can encourage them to return to your Facebook Page/Company Website.

However, if you do not want to target the post to your current friends, you can choose your audience demographic. This is an extremely useful feature on Facebook Advertising as it allows you to choose the age, gender or country of origin for your target audience. If you are offering a service which supplies home manicures and pedicures, you may wish to choose ages 18-50, Female, United Kingdom. This means that your advert is not being wasted on those who would not be interested in clicking your advert.

In addition to this, if you are a company that regularly post articles and update status’, Facebook will show you which post had the most engagement and interaction in order for you to consider boosting this post again. This can often be found in the Admin Panel at the top of your Facebook Page. The procedure to Boost the post is extremely straight forward and you can even decide how much you wish to spend, whether a little or a large amount.

On the other hand, your incentive for Facebook Advertising may be for Facebook Likes. Having a lot more user engagement on your social media page will get picked up on Google and they will see this as a positive through the form of sharing content and liking posts, which in my opinion could help your website rank due to user engagement, the more people are interacting on your Facebook, the more they should be directed to your website. In order to achieve more likes, you can click ‘Promote Page’, a sample advert will appear and you can style it in whatever way you wish, it is important to choose the best image possible, and choose the most effective words in order to encourage ‘likes’. You want to entice future customers to your page, but Facebook does give you a word limit, so choose wisely. Once again, you can choose your demographic and who will see your advert, as well as how much you wish to spend.

Facebook will let you pause adverts at any time, as well as amend adverts, which is extremely helpful. You will be able to see which are running successfully and which aren’t doing so well, as a result you can pause the adverts which aren’t successful, and continue to promote those which are, a very cost effective procedure. As seen in this ‘suggested post’ offering some sort of incentive will definitely help increase your chances of Likes, try out different offers and slogans to see which works best for you.

The key is to experiment, start small and see what works and what doesn’t. You are always able to stop the adverts if you wish and change them at any time, you also do not have to spend a lot.

So what is holding you back?

Try Facebook Advertising today and see how your business can benefit.