5 Ways To Find Out How Mobile-Friendly Your Website Is

Written by Melanie Smith: Digital marketing manager.
· 4 minute read

Most of us know by now how important it is to have a mobile friendly website, with Google constantly promoting its significance through its mobile friendly algorithm updates, as well as the upcoming ‘mobile world’ updates to Adwords.

But how many of us actually know how mobile friendly our websites are? And what exactly do we mean by ‘mobile friendly’?

You may class mobile friendly as a website that simply displays correctly on devices such as smartphones and tablets. You probably know that it should be easy for the user to read, navigate and scroll on their device. But have you ever considered other factors such as page speed and performance? These are just as important as how useable or ‘friendly’ your website is on a mobile device.

The recent launch of Google’s new Test My Site tool, which looks at both page speed and mobile friendliness, could be a clear sign that businesses should now be looking deeper into their overall mobile experience. Not only could performance indicators such as the mobile page speed of your website eventually become a factor in where your website sits in the mobile search results, but it will almost certainly have an impact on your overall mobile user experience.

Even if you think your website looks OK on a mobile, why not delve a little deeper? There are many tools out there that can help us understand the bigger picture when it comes to mobile.

Let’s start with the new Test My Site tool from Google.

Test My Site

Find it here: https://testmysite.thinkwithgoogle.com/

test my site

Test My Site seems to be a combination of Google’s mobile friendly and page speed tools in one place.

This tool is quick and easy to use, simply enter your URL and Google will give you three scores out of 100. One for ‘mobile friendliness’, one for ‘mobile speed’ and another for ‘desktop speed’. The tool will also provide you with a free report on how to fix errors and improve your score.

test my site

Pros:

  • Free and easy to use
  • Nice visual overview of how mobile friendly and speedy your website is
  • Provides guidelines on how to improve relative performance of the URL tested

Cons:

  • Only looks at individual URL’s, rather than looking at the domain as a whole – just because one page on your site passes, doesn’t mean every page of your site will
  • You are limited to a maximum of three reports per day
  • It can take up to 24 hours to receive the free detailed report

Mobile Usability Tool – Search Console

Find it here: https://www.google.com/webmasters/tools

mobile usability

The Mobile Usability Tool can be found within the Google Search Console, and can be used to identify pages on your site with mobile usability problems.

The good thing about this tool is that it looks at your site as a whole, rather than just one URL. Errors detected are presented on a graph, showing the number of pages which have specific mobile usability errors.

Errors found are grouped by ‘type’. Simply click into the error type to see specific pages affected by that error. The mobile usability tool will even provide a list of instructions on how to fix errors.

The tool looks as mobile usability factors such as flash usage, viewport, font size and touch elements.

mobile usability

Pros:

  • Free and easy to use
  • Looks at your domain as a whole and detects any pages with mobile usability errors
  • Provides instructions on how to fix any errors

Cons:

  • You must have access to the search console to view your mobile usability report

Bing’s Mobile Friendliness Test Tool

Find it here: https://www.bing.com/webmaster/tools/mobile-friendliness

bing mobile friendly

Similar to the Google mobile friendly test tool, Bing have released their very own version, named the ‘Mobile Friendliness Test Tool’.

The tool analyses a single web page, and evaluates it for ‘mobile friendliness’ looking at key factors such as viewport and zoom configuration, width of page content, text readability, page spacing and plugins.

Bing states that making pages mobile friendly can help you to rank better in Bing search results on mobile devices, so it’s worth taking a look at how your website scores.

Pros:

  • Free and easy to use
  • Gives a visual representation of how your website looks on a mobile device
  • Simple, easy to understand results

Cons:

  • Looks at individual URLs rather than the domain/site as a whole
  • Very basic test, only looks at a few general mobile friendly factors

Webpagetest

Find it here: http://www.webpagetest.org

webpagetest

This tool is free and will give you a very in depth look at your site speed and performance on a mobile device.  You can even change the location, network, device and browser from which your test is performed on.

The stats that this tool can provide may be a little overwhelming to anybody without much technical knowledge, however, don’t let that put you off.  There are certainly some interesting features that anybody can make use of.

What you can learn from Webpagetest:

  • How quickly pages on your website load on a mobile device (you will have to test key pages individually, unfortunately)
  • The size of important pages on your website, such as the homepage or any service pages
  • How much it is likely to cost users to download your website in terms of their data allowance
  • Watch your website load – you can view a video of your webpage loading on a range of mobile devices and networkswebpagetest 2 whatdoesmysitecost

Pros:

  • It’s free and can provide more detailed insights into your mobile page speed and performance
  • Interesting features such as the page load cost and video can give a deeper understanding of the overall mobile experience you are offering your visitors

Cons:

  • Looks at individual page URLs and not the domain as a whole
  • Some of the data can be overwhelming if you don’t have much technical knowledge

W3c mobileOK Checker

Find it here: https://validator.w3.org/mobile/

w3c mobile OKw3c mobile OK

The W3c MobileOK Checker performs several tests on a target webpage, and is one of the more in depth and detailed tools, looking at more in depth factors of mobile usability such as external resources, web standards, network usage, caching and use of style sheets.

The report is incredibly detailed, categorising any failures as well as rating them based on severity, from critical (must fix!) to low.

All failures are explained in detail, with a reason why it is important to fix, and an explanation on how to fix the error. The report will even tell you where on the webpage or code the error was triggered so you can identify the problem and rectify it easily.

The tool will also tell you the total size of the page and the network usage needed to render the page.

w3c mobile OK

Pros:

  • Free tool that gives an instant report on your mobile friendliness
  • Provides an extremely in depth analysis of the webpage
  • Gives useful, easy to understand explanations of errors and how to fix them
  • Also provides additional information such as page size and network usage

Cons:

  • Looks at individual page URLs and not the domain as a whole
  • Some of the data can be overwhelming if you don’t have much technical knowledge

Happy testing! If you’d like more information on mobile usability, we’d be happy to help.

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Everything You Need To Know About Mobile-Friendly Websites