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Digital marketing for the legal sector

Written by Hannah Ward: Managing director.
· 4 minute read

RUN2 was recently appointed by Peach Law to design and develop a new website for their boutique employment law firm. 

Peach Law is the latest addition to the group of legal firms that RUN2 already counts as clients, and helps to solidify the agency as a specialist in digital marketing for the legal sector.

Legal is a sector that we’ve gained a wealth of experience in, and have achieved some outstanding results for our clients:

 

Burton Copeland are Criminal and Regulatory lawyers based in Manchester.

RUN2 work closely with the client on a content marketing strategy which combines Burton Copeland’s expert legal knowledge with an underlying SEO strategy that focuses on the key areas of the business.

We also undertake ongoing optimisation work on the site, constantly seeking new keyword opportunities and search behaviours within the industry, and optimise the site accordingly.

Together, this has helped us achieve a 120% increase in organic traffic year on year (2018 vs 2017).

We also undertake PPC work for Burton Copeland, and our restructuring and optimisation of the account as lead to an increase of 35% in PPC conversions (2018 vs 2017).

As well as this, our ongoing behaviour and data analysis of the site has lead to RUN2 designing and developing a new website with an improved user experience, with the aim of increasing conversions.

We were also appointed to design, build, and optimise a new website for Burton Copeland’s sister law firm, Drivingoffence.com.

Great honest people to work with, have really helped with our website, PPC and SEO, a team to be highly recommended.” – Deborah Jackson, Practice Director at Burton Copeland

“Great friendly team who have been pivotal in increasing web content and traffic.” – Jonathan Wall, Partner at Burton Copeland

 

Augusta is the largest litigation and dispute funding institution in the UK.

When Augusta came on board with RUN2, their site had very little authority and overall web presence, and so our objectives were to:

  • increase Augusta’s organic presence
  • drive productive traffic to the site via organic and paid channels
  • establish the Augusta brand as an authority in the litigation funding niche
  • increase the amount of enquiries

To do this, we implemented an organic marketing strategy to build up search engine traffic focussing on a range of browser, researchers, and buyer and keywords. We also set up a comprehensive Adwords campaign and optimised landing pages to enhance the success of the campaign. We also established a social media presence, as well as branching out into paid social media methods via Linkedin to target specific audiences.

This resulted in a 55% increase in organic traffic, a 118% increase in organic leads, and 10% increase in PPC conversion rate.

If you’re looking for assistance with a digital marketing strategy for your legal firm, get in touch today to see how we can help.