Newgate was founded two decades ago by Jim and Chloe Read, and initially specialised in design-led clocks. As well retailing online, Newgate Clocks are stocked in a wide selection of big-name stores, including John Lewis, Heal’s and The Conran Shop, as well as boutiques in the UK, US, Japan, France, Italy and Germany.
Last year, Newgate launched their watch collection, combining retro and contemporary influences to create watches that embody British elegance with a little bit of attitude.
Newgate were keen to come up with a new direction for their Watches brand, which would shape everything from social media content through to photo shoots and brochures. We worked with the team at Newgate to devise a number of creative concepts which injected personality into the brand and ensured the Newgate story would be told through the content we were going to be producing, all while keeping the Newgate Watches target audience in mind.
Then, using heat-mapping and analytics, we designed a number of changes to the existing Watches ecommerce site, all aimed at improving the site in terms of SEO, UX and conversions. We will now be working on PPC, SEO, CRO, and Social Media management for Watches on an ongoing basis.
We are also undertaking a UX and SEO analysis of the Newgate Clocks ecommerce site with the aim of improving SEO, UX and conversions on the site, as well as overseeing management of the Clocks PPC campaigns.
As a results-driven agency, Run2 always enjoy working with ecommerce clients as we can measure results and conversions accurately.
“How refreshing to come across a world class company in the heart of the country. Not only do we love that Run2 are Manchester based not London, we’ve never come across a more switched on, dynamic, creative and fun team. If only all our partners were like Run2!”
Jim Read- Managing Director
Newgate are the latest in a host of brands to have signed with Run2 in the past couple of months, joining the likes of online home retailer Digital High Street, technology solutions provider Ultimedia, and peer to peer lending firm Octopus Choice.