Blogs can be deceiving beasts…
One minute you’re like, “Pfft, I can make some words that make some sort of sense in a way people find interesting. Piece of cake.”
Then all of a sudden you’re faced with a rude awakening. This stuff is not quite as easy as you thought.
Creating effective blog content isn’t just about the writing, it’s about working in a number of other factors too. With this in mind, let’s go through 8 easy ways you can instantly improve your content…
#1 – Knowing your audience
Do you know who you’re really writing for? If you don’t, then you’ll struggle to reach them with your blog content. It sounds obvious, but in order to create engaging content in the digital marketing landscape, it’s crucial to understand your audience and where they’re coming from.
Ask yourself some key questions such as; what’s their general age? Why are they visiting your site? And how can you better cater to them? Putting yourself in their shoes will spark some better ideas from you too.
#2 – Use the power of pictures
Visual content has become such a potent force within content marketing, especially since everyone has a camera in their pockets. Just look at the likes of Instagram, Facebook, or of course Twitter – people love to engage with pictures.
Implementing images can completely enhance your blog content, and help to catch the interest of any new readers. Plus more pictures will help to improve your chances of getting found through organic searches.
#3 – Focus on proven topics
Whatever you choose to write about in your blog post, make sure it’s something you’re passionate about. Your passion will shine through and make your content instantly less bland and far more engaging.
Now, be sure not to simply write about anything and everything that interests you. Find yourself a niche, so that your content has focus. Do some research into the topics in your area that are driving results. Use tools such as Google Trends to see how certain keywords are trending using the top search bar. You could also just look at what’s already trending and come up with a topic that way.
#4 – Create a catchy headline
The body of your content is important, but no one will click through to it without a headline that catches their attention. In fact, it’s recommended that you dedicate a decent amount of time to thinking about your blog title, as it’s not something to simply gloss over.
Luckily, there’s an abundance of headline analysing tools out there, which allow you to see exactly how your chosen title will hold up. Most analysers will break down your title’s strengths and weaknesses, along with offering you handy suggestions on how it could be improved. Keep refining it until you get a better score, and think about how it’s going to look on social as well.
#5 – Make your content scannable
Even after your headline has drawn readers into your blog, your format could soon scare them away. It needs to not look overwhelming, and that means writing in bite-sized chunks of text that look easy to digest.
- Using subheadings to break up the body of content, making it easier to read.
- Writing in smaller sentences.
- Making use of images.
- Putting an emphasis on key points.
- Using segmentation to break up text, such as bullet points (like this).
Your blog content should also be easy to understand. So even with scannable formatting, make sure you don’t forget about readability. This doesn’t mean dumbing down your content, because no one wants a blog post written by a robot. it just comes back to knowing your audience, and writing on their level. The simpler the better.
#6 – Don’t forget about your featured image
After you’ve got your blog content sorted, it’s all too easy to forget about your featured image, which would be a mistake. You’ll have put all this effort into crafting a relevant piece of quality content with a catchy headline, just to put people off with an uninteresting first image.
Your featured image is the first thing your readers will see, and will be the visual that’s shared the most on social. This is why it needs to stand out! Thankfully, you don’t have to spend hours creating your own. Instead you can search for eye-catching images on free stock sites. Keep image size in mind, especially since certain sizes work better for sharing.
Examples of free stock image sites:
#7 – Link to your archive
It’s nice to always assume that anyone reading your blog content will want to look back and browse through all of your past posts, but often they don’t. Unless of course you remind them that they’re there.
The best way to do this is to include links to past posts in every new piece of content you create. Including at least 3 or 4 links to older posts is recommended, as this will help to steer your readers towards more of your quality digital marketing content.
#8 – Make valuable content
Okay, this last point is a bit of a cheat, because it’s essentially a summary of all of these points. Having content that’s relatable, readable, engaging, useful and accessible on every level – all adds up to great value.
You don’t always have to be elaborate, because the simple ideas can often generate just as much traffic and engagement. Don’t forget to throw in some fun stuff too, and keep things conversational and light. This isn’t a definitive guide either, as digital content is always evolving, but you’ll struggle to go wrong while keeping these points in mind.
At Run2, we’re here to make sure every piece of content marketing adds value to your brand.
For more information chat with us today on 0161 236 7161