Why walk when you can Run? The right logo can have you streaking ahead of your competitors. So it’s important to get it right.
From Apple’s bitten apple to Playboy’s bunny, the largest brands in the world all have something in common: they are instantly recognisable by their logo. So it’s obviously something that you need to pay close attention to. But how do you ensure that you get your logo design right? We’re here to tell you 5 tips to help get your logo design just right.
1. Research, Research, Research.
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” Milton Glaser
It’s important to remember that designing a logo is not just about creating something pretty, however tempting that may be. A logo’s purpose is to capture the essence of a brand, effortlessly reflecting what a business stands for. With this in mind, research forms the solid foundation for a successful design. Conducting research will give you a good indication of what is appropriate and what isn’t, allowing you to create a logo which expresses the real personality of your brand.
2. Ask The Right Questions.
“Design is thinking made visual.” Saul Bass
When you’re thinking about your company logo, ask yourself: who is my target audience? What are my business plans? What do I want my brand to say? Is the business fun? Quirky? Corporate? It’s important to ask these questions because your logo will ultimately inform your brand guidelines and help you achieve your long-term goals. Every decision that is made in terms of your logo design must have a reason behind it. By asking the right questions, you can create a logo that offers as much longevity as possible as the business evolves.
3. Simplify, Then Simplify Again.
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” Antoine de Saint-Exupéry
Creating a successful logo can be one of the most challenging tasks for a designer. A good logo should sum up all of your ideologies in one single graphic, and it is the point of recognition on which your branding hangs. The world is flooded with logos, some good, some bad and some ugly. But successful logos are almost always simple. If you take a look at some of the world’s most iconic brands; Nike, Apple, Mcdonald’s, one thing they all have in common is a simple logo. Selecting a colour is a pivotal decision in any design process and by selecting a single colour, your brand is more likely to become synonymous with it (Think about Coca-cola’s red, Twitter’s blue or Starbucks’ green). But once again it’s so important to use as little as possible. In the world of logo design: less is definitely more.
4. Helvetica Isn’t Always The Answer.
“Helvetica is the sweatpants of typefaces.” John Boardley
Bad typography is the biggest pet peeve for a designer and to be honest it should be! Think about it – you probably instantly recognise the Virgin font or the Coca-Cola font. This demonstrates the power typography possesses. Always consider font, and using a font that provides a unique look for your business. Helvetica may be a fan favourite with almost everyone in the entire universe but there are often more appropriate options available. There is a multitude of new fonts being released every single day, and these new fonts could provide your logo with the perfect finish.
5. Make The Leap!
“Digital design is like painting, except the paint never dries.” Neville Brody
Improving the logo of your business can be a daunting task to undertake. It is, however, a rewarding process that can deliver significant commercial benefits. In fact, being too afraid to switch up your company logo can actually be to the detriment of your business. Sticking doggedly to a tired and outdated logo that doesn’t suit or reflect your business needs can be the difference between you getting ahead of your competitors or lagging behind. Redesigning or retouching an existing logo can breathe new life into the business, but it has to be executed with a clear thought process, focus on strategy and a touch of creative finesse. So in the words of one iconic logo design, my advice to you is “Just Do It!”
Need help with your logo design? No company can do it all by themselves – that’s why there are agencies like us who can get it done for you. Specialising in logo design and web design & development in Manchester, we’ll work with you to make your ideas come alive. Drop us an email so we can start discussing your ideas!