We all know that there’s more to social media than just creating an account. As a business, a brand, an agency or an organisation, you have to place your audience at rear view. So there’s nothing worse than not seeing the growth that you expected. Here are a few reasons why you may not be doing as well as you should be on social media.
1. Lack of consistency
Consistency is key and lack of it is like digging your brand an early grave. Like it or not, you need content to be remembered, and 9 times out of 10 the human mind requires something to remember you by. However, be mindful that consistency is different from over saturating your market, which brings us to reason number 2.
2. Stop with the over saturating.
You’re doing way too much too quickly. There’s nothing worse than churning content out every few minutes, or worse, posting the same content repeatedly whilst coming across as too sales like. This could become annoying for your audience, and could easily lead to an instant unfollow. Sometimes less is more and it doesn’t hurt to check your analytics either.
Try focusing your content on finding the biggest hit amongst your audience at the right time, and remember to venture out into the creative side.
3. You’re not being social
84% of consumers expect a response within 24 hours after posting on social media. Posting with zero engagement is an accident waiting to happen. Your audience will probably like to know that there’s an actual human on the other side of the screen. It doesn’t hurt to like a comment, or better yet retweet and share anything that may be of relevance, which brings us to reason 4.
4. Sharing is caring
Believe it or not, there is such a thing as not sharing well. Are you sharing too much or are you sharing nothing at all?
5. Ignoring the technical bits
Have you ever dismissed the idea of investing in a scheduling platform? Every little helps, so you can imagine the time that you could potentially save. However, ignoring other social technicalities such as lack of hashtags, not analysing your metrics, or failing to understand a platform’s algorithms could do you more harm than good.
Understanding the way each platform works can help you with your social strategies, whilst ensuring that your content doesn’t lack reach.