If you are looking into ways to increase your online brand and presence for your company, or if you are researching companies which offer these services, then you will no doubt come across all sorts of terms and abbreviations used by members of forums, blogger’s, websites and just about anything or anyone that talks about the internet marketing world.
Well no need to feel “left out” anymore because we welcome new members and want you to understand how effective online marketing can take your business to the next level!
I’ve put together this list of industry “slang terms” which should hopefully make things a little clearer when doing your research.
Ok here’s the list, it is by no means exhaustive but should be useful:
Anchor Text – The text used in a link – e.g. SEO Manchester << The anchor text is “SEO Manchester”
Above The Fold – The website section visible on the screen without the need to scroll down. Some people never scroll so this section is vital to include elements that catch people’s attention. Also remember not all screen sizes are the same . . .
Adwords – Google’s paid search platform where you pay for ads in the search results or on other websites etc. You pay per click.
Back Link – AKA inbound links or external links (internal links are links between pages on the same site) – A link on a page that points to the page in question. Effective link building is essential to SEO but nowadays, getting this wrong can actually harm your site. (Shameful Plug: To date, NO google update has negatively affected our clients! ;-D)
Bot – Robot (AKA spider) and refers to software that trawls the web. This can be used for a whole host of purposes such as by search engines to crawl and index sites and gather data, to spammers scraping email addresses and personal information.
Call To Action – An element on a page that asks the reader to take an action. The most common are buy a product, fill in a form or subscribe with their email address. Effective calls to action increase conversions and make you more money.
CPA – Cost per action – A form of advertising where you pay when an “action” is completed. An example would be you pay an affiliate when you make a sale from a visitor they send to you.
PPC – Pay per click – A form of advertising where you pay when someone clicks an advert that brings them to your page. You pay for the click whether you make a sale or not. Google adwords is the most popular platform for this. The price you pay for the click is known as the Cost Per Click (CPC).
CTA – Content Targeted Advertising – PPC ads that appear on relevant websites as oppose to in the search results.
CTR – Click through rate – the ratio of clicks compared to impressions. This is more commonly measured from PPC marketing and also clicks from the standard (organic) search results.
Conversion – The desired action is taken by a visitor. This could be a sale, form fill etc. Conversions should be one of the main focal points of effective internet marketing and continually monitored and tested for optimal performance.
Domain – Domain is the web address “www.domainname.com” and is registered at a domain registrar. It will then need to be “hosted” by a hosting company to give it it’s own “server space” on the internet.
Meta Description – the description of the page. This is important for SEO and also is often shown in the search results so needs to be well written and enticing to increase CTR.
Meta Title – The title of the page (the html one not the visible title) – this needs to be keyword optimised yet still readable as this too appears in the search results but not on the actual webpage.
Meta Keywords – Although Google claims not to read meta keywords anymore, it is still good practice to have them present as part of your SEO.
Keywords – a keyword is anything someone will type into a search engine to try to find what they are looking for. Keyword research is crucial for an effective campaign so that you have the ability to rank for relevant terms that can bring you traffic and conversions.
FTP – File Transfer Protocol – A means of transferring or editing data to a website. E.g. a new web page is to be created and is uploaded from your computer to the server at your web hosting company via FTP.
Google Slap – Usually retaliation action by Google to punish a website or page that it has found to break its terms of service.
White Hat – Ethical internet marketing techniques that are in line with the search engine terms.
Grey Hat – Suspect internet marketing techniques.
Black Hat – Internet marketing techniques that violate search engine terms.
Onsite SEO -SEO that is performed on a website to optimise it for the search engines and the keywords you want to rank for.
Offsite SEO – SEO that is performed outside of the website to increase its ranking in the search engines or brand awareness.
Opt In – Usually refers to email marketing and a visitor subscribing to the email list. E.G “I had 10 opt ins today”.
PR – PageRank – Google’s measure of authority/importance of a webpage.
PLR – Private Label Rights – Allows you to use the product or content or whatever it refers to, in the way in which the terms specify.
Robots.txt – A file that sets out which pages of a site search engine spiders can visit (they don’t have to abide by this but usually do).
SEM – Search Engine Marketing – An all encompassing term that includes SEO and paid campaigns (PPC etc).
SEO – Search Engine Optimisation – The process of optimising a website (both on and offsite) for the search engines so that it ranks for relevant and target keywords.
SERP – Search engine results page – the page you see when you search for a keyword in a search engine.
Traffic – The number of visitors to a website.
Viral – Where a piece naturally spreads widely and quickly around the internet through people sharing it, usually across social networks.
Hope this helps!
P.S Know a good term I’ve missed off?? Leave it in the comments section!