The SEO game has changed dramatically in the last 12 months and techniques that used to work in 2011 will no longer be of any use today and can actually harm your site in many instances. If I’m being honest, the rules for success in 2013 are more or less what you should have been doing all along instead of trying to cut corners and game the search engines.
Aaron Aders, a co-founder of an Indianapolis marketing firm, wrote an article for Inc.com that briefly summarised 4 core points for digital marketing in 2013. If your business has any kind of web presence no matter how large or small, you should be incorporating the 4 points mentioned in the article.
The points are brief though. more like an overview and there is actually quite a lot involved in incorporating them into your digital marketing. If you want to learn more about digital marketing strategies and how to implement the points mentioned then feel free to speak to us anytime.
You can read the article here: http://www.inc.com/aaron-aders/new-rules-for-seo-success-in-2013.html