Hotel La Tour is a modern, 4-star hotel in Birmingham City Centre.
From fine dining and afternoon tea, to conference facilities and weddings, the hotel wanted to attract a variety of visitors, including business travellers, event planners, couples and tourists.
As a relative newcomer in a crowded market, Hotel La Tour was competing against well-established brands like Britannia and Radisson, along with travel sites such as Late Rooms and Booking.com. It was therefore important to grow and establish the Hotel La Tour brand as quickly as possible.
We increased Hotel La tour’s organic online room bookings by 182% in the course of 12 months.
Within a year, we witnessed a 128% uplift in Hotel La Tour’s total online room bookings.
We increased Hotel La Tour’s conference bookings by 71% within 12 months.
The objectives for Hotel La Tour were to: