What we do

Technical SEO

Through technical SEO, we can ensure your website is compatible with search engine guidelines. Our SEO executives understand technical characteristics that sites need to have in order to gain favour with the search engines. If the technical SEO isn’t done correctly, it can mean efforts elsewhere go unrewarded. So it’s important to get it right. And it’s why it’s the basis for how we get your brand performing.

It’s best to implement technical SEO when a website is first being built, however, if your site has already been completed we can perform a thorough SEO audit to analyse what’s working and what isn’t. From there, our SEO experts will get to work fixing, adding and shaping your site to get it where it needs to be from a technical SEO standpoint.

How we do it

Mobile optimisation.

As more users rely on mobile devices to consume online content, speed and UX is key. Through AMP HTML your website will load quickly on mobile devices – something the search engines will reward you for. Additionally,  mobile users are more likely to consume and share AMP versions of web pages which is effectively the end goal.

Site architecture.

A well planned site allows search engines to regularly crawl, cache and index your pages. Through the appropriate use of subdomains, formatting of URLs and the submission of sitemaps, we’ll ensure that as your website grows over time, the site architecture is sound enough to cope. This is especially critical for ecommerce sites where products need to be divided into relevant categories.

HTML markup.

By adding HTML markup to your site, we guarantee your content is formatted at its best. Websites that have HTML markup allow search engines to better understand the content on it. In turn, they’ll index your site more effectively and provide more relevant results. This is what leads to more traffic and an increased click-through rate.

When the search engines trust your website, people trust your website. And we can help you earn that trust.

Insights

Don't fall behind...

Run2’s official insights are a mixture of the latest digital trends & predictions, reports, our recent client wins, team updates, award wins and much more.

Data-backed personalisation lifts conversion rates

Personalisation is a hot topic in the marketing world at the minute, and it’s not surprising, with stats such as…

5 Google statistics that might make you rethink your digital marketing strategy

As Google continues to dominate the global search market, business owners and digital marketers alike continue to fight for that…