Google shopping.
Google Shopping is a fantastic way to get your products in front of potential customers. We’re increasingly using it for our ecommerce clients to drive higher quality traffic and increase revenue. By providing an image of your product, as well as a description and price, you’re giving customers the information they need before they’ve even clicked through to your website. This means Google Shopping ads provide a greater ROI then simple text ads.
Talk to us
What we do
We get your products in front of potential customers.
We can use Google Shopping to help you break through a particularly competitive sector whilst helping to keep your paid spend as low as possible. Additionally, Google Shopping gives more visibility and real estate on Google for products compared to Google Search, which makes it a crucial channel to be using if you’re an ecommerce retailer, especially those within the fashion sector.
How we do it
Shopping feed optimisation.
By optimising your shopping feeds, we make it simpler for Google to display your information. This increases your product visibility and leads to more conversions. We provide ongoing shopping feed optimisation to make sure you’re getting the maximum possible returns for your budget.
PLA testing.
We don’t simply add your products to the Google Shopping feed and say job done. We research the best PLA (Product Listing Ad) for your particular products. This includes the title of your product, the description and the image used. Through constant testing and data analysis we’ll craft the most profitable PLA for each of your products.
Dynamic remarketing.
Through dynamic remarketing we can put your products in front of users who have already browsed them. Additionally, we can show them similar products they might like, all based on their behaviour. These are the users who are most likely to make a purchase and can increase your ROI.
More PPC Services
PPC
Intelligent. Precise. Profitable. It’s what every PPC campaign should be. If you’re not getting a good return on investment through your PPC strategy you’re wasting your time and money.
Google Search
Google Search is based on specific keyword targeting and is an important part of any overall PPC strategy. It’s particularly useful for professional services companies within both the B2C and B2B markets.
Display Advertising
The high reach of display ads are what make them so effective and we can tailor your display ads to specific demographics such as gender, age and location.