What we do
We can use Google Shopping to help you break through a particularly competitive sector whilst helping to keep your paid spend as low as possible. Additionally, Google Shopping gives more visibility and real estate on Google for products compared to Google Search, which makes it a crucial channel to be using if you’re an ecommerce retailer, especially those within the fashion sector.
How we do it
Shopping feed optimisation.
By optimising your shopping feeds, we make it simpler for Google to display your information. This increases your product visibility and leads to more conversions. We provide ongoing shopping feed optimisation to make sure you’re getting the maximum possible returns for your budget.
We don’t simply add your products to the Google Shopping feed and say job done. We research the best PLA (Product Listing Ad) for your particular products. This includes the title of your product, the description and the image used. Through constant testing and data analysis we’ll craft the most profitable PLA for each of your products.
Through dynamic remarketing we can put your products in front of users who have already browsed them. Additionally, we can show them similar products they might like, all based on their behaviour. These are the users who are most likely to make a purchase and can increase your ROI.