How we do it
Design ads in-house.
All of the ads we design for you are done in-house in a joint effort between the PPC and design teams. This collaborative approach is something we have found to reap the highest rewards for our clients. Once they’ve been created we’ll identify the most relevant sites for your display ads to go.
Over time we assess the performance of your display ad placements and optimise bids for them. We’ll also remove any poor-performing placements and highlight new sites to target. This way, your display ads are never wasted and are always put where they work best.
We continually test call to actions, ad copy and imagery to ensure optimal performance of display ads. If one aspect of your display ads isn’t working, we want to know why. Similarly, if we know something works really well, that can help us get your displays ads in front of even more of your target audience.
More PPC Services.
Intelligent. Precise. Profitable. It’s what every PPC campaign should be. If you’re not getting a good return on investment through your PPC strategy you’re wasting your time and money.
Google Search is based on specific keyword targeting and is an important part of any overall PPC strategy. It’s particularly useful for professional services companies within both the B2C and B2B markets.
Google Shopping is a fantastic way to get your products in front of potential customers. We’re increasingly using it for our ecommerce clients to drive higher quality traffic and increase revenue.