What we do

The testing process.

After extensive user research, we’ll present one group of people with a version of your website, and another with a slightly different version; comparing behaviour between the two groups. This tells us which version performs better; providing us with vital information about your users habits and preferences. Through A/B testing we identify exactly what your audience wants to see from your website from the layout and colours, to the size of the call-to-action and contact form.

How we do it

Conversion rate.

By comparing the conversion rate between the two groups, we can clearly see which version leads to the highest amount of conversions. A conversion doesn’t always have to be a sale. It could be the completion of a contact form or an email sign up. But by measuring these types of things we can find out which aspects of your website are driving the highest number of conversions.

Average order value.

Through A/B testing we can see if there are any specific features that lead to a customer increasing their order value. For our ecommerce clients this can be invaluable information and can help us increase your profit margins with a few simple web changes.


If one of your web pages gets higher engagement than another, we’ll find out why. Is it the headline? The placement of the CTA? The use of images and video? Through A/B testing we’ll identify the necessary changes we need to make to get your site performing.

An A/B testing strategy will ensure you are adapting your website's user experience in line with powerful user insights. Don't get left behind...


Don't fall behind...

Run2’s official insights are a mixture of the latest digital trends & predictions, reports, our recent client wins, team updates, award wins and much more.

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