What we do

Turn your casual browsers into buyers.

Conversions not where you want them to be? How accurate are your customer insights? What is Google Analytics telling you? Have you accurately mapped your customer’s journey? Failing to get these right can negatively affect your conversion rate, and soon your revenue.

At Run2 there’s no ‘one-size-fits-all approach’ with CRO. Every business has its own criteria for success, and so do your consumers. So whether you need an increase in transactions, leads or enquiries, we build a strategy that ticks everyone’s boxes.

If a user visits your website and doesn’t make a meaningful interaction or purchase we’ll find out why. By investigating why and how people visit and depart your site we aim to fully optimise their experience, turning research and insight into profitable changes to your online presence.

How we do it


Through heatmapping we can accurately analyse just how people are engaging with your website. This gives us more of a comprehensive view of your consumers’ behaviour and can highlight any areas where users become unstuck.

A/B Testing.

We can accurately test different aspects of your website to determine what works best in terms of CRO. This allows us to identify exactly what your audience wants to see from your website, from the design and layout, to the content used, and even the colours of the call-to-action buttons. Our tests are all geared towards increasing your CRO.

Journey analysis.

This allows us and you to see your products or services through your customers’ eyes. We can map and evaluate your customers’ digital experience to identify any obstacles or difficulties they may have that could stop them completing their journey.

Conversion rate optimisation is crucial to your overall digital marketing strategy. If it’s not working then everything else you’re doing is pointless.

The key to better conversions is customer segmentation and a personalised experience.

We segment your visitors by location, device, demographics, purchase history and much more – and we make sure they have the optimal experience. We pinpoint where your conversion problems are and develop actionable ways to solve them. This is a scientific process based on hard data.



Don't fall behind...

Run2’s official insights are a mixture of the latest digital trends & predictions, reports, our recent client wins, team updates, award wins and much more.

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