How we do it
Through heatmapping we can accurately analyse just how people are engaging with your website. This gives us more of a comprehensive view of your consumers’ behaviour and can highlight any areas where users become unstuck.
We can accurately test different aspects of your website to determine what works best in terms of CRO. This allows us to identify exactly what your audience wants to see from your website, from the design and layout, to the content used, and even the colours of the call-to-action buttons. Our tests are all geared towards increasing your CRO.
This allows us and you to see your products or services through your customers’ eyes. We can map and evaluate your customers’ digital experience to identify any obstacles or difficulties they may have that could stop them completing their journey.
The key to better conversions is customer segmentation and a personalised experience.
We segment your visitors by location, device, demographics, purchase history and much more – and we make sure they have the optimal experience. We pinpoint where your conversion problems are and develop actionable ways to solve them. This is a scientific process based on hard data.