Clarke Bell are Licensed Insolvency Practitioners with over 20 years’ experience helping businesses, sole traders and individuals with their debt problems.
Traditional marketing methods were already being used successfully, but as the digital world gained more momentum, it was realised that an online presence was more important than ever.
A relatively sensitive subject matter meant that a ‘salesy’ focus wouldn’t be suitable, and we’d first and foremost need to build up trust and reassurance with the audience.
We witnessed a 122% uplift in the number of unique visitors over a 2 year period.
We increased organic traffic to the site by 68% over the same period. (5,276 vs 3,136, 2015 vs 2013)
We increased conversions/leads by 14% within just 12 months.
With very little site authority and overall web presence, our main objectives were to: