What makes your brand unique? What do you do better than any of your competitors? These are the kinds of things that form your brand identity and these will be the questions we ask to form a narrative around your company.
Knowing who you are as a brand is the first step in building something truly monumental. Your brand identity is the crux of your business. It’s how you look, how you sound, and how the world perceives you.
Every move you make should fall in line with your brand identity. Working hard on your foundation makes every next step you take seamless, effortless. You become flawless.
It is a process which requires relevant and innovative commercial intelligence, client input and designer experience in order to create a brand which will connect with its target audience. Whether you’re a startup who has yet to form their brand identity or an established company looking for a refresh, you can expect:
Once your new brand identity is formed, a branding guidelines document is necessary to support your new brands use and deployment.
Branding guidelines are vital for keeping the deployment of a brand both consistent and professional. Sometimes called a brand manual, it provides a set of rules and guidance notes that help ensure your brand appears and is used in the way that it was intended.
With a strong and coherent brand identity your story becomes yours and yours alone.