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by Cameron Cockbain
3 min read
COVID-19 Social Media Usage Stats
Author: Cameron Cockbain
Posted in Social Media on 27th April 2020 12:00 am
Both our working & social lives have been turned upside down over the last few weeks. We’ve swapped meetings down the pub for zoom quizzes, sports for e-sports and colleagues for cats and dogs. This has of course, had a drastic impact on our usage of digital platforms and screen usage. With the time we spend on social media skyrocketing, analysis and insight organisation Data reportal has put together April’s global Statshot. The month where Coronavirus has rocked the UK the most. And I’m going to be highlighting some of the COVID-19 social media stats from it. To see the full report check this out.
First up, it’s no surprise to see usage of social media up across the board of all age groups. As we turn to TikTok and baking live streams to fill the time between walking from our living rooms to our bedrooms.
Here, we’ve got the amount of users on each platform across the globe in billions. During the first quarter of 2020, Twitter has been the platform to see the largest increase in users. Again, this is no real surprise, as people are looking for real time updates on the COVID-19 situation and Twitter is the go to platform to provide that.
Okay, so not entirely a social media related stat, but here we have the ranking of the top apps in March 2020. And as you can see, Zoom, as its name suggests, has sprinted up the rankings. Overtaking streaming giant Netflix on the path to the top 6 most downloaded apps in the world during the month of March.
COVID-19 has presented an unprecedented time for everyone, particularly social media managers. Who have had to change their brand/agency’s strategy completely. With people now turning to live streams and home workout videos, it can be difficult to navigate and determine which type of content you should be posting whilst we’re in lockdown. Here’s some of the stats on the type of content people want to see as they scroll their feeds.
Mobile continues to dominate the method by which we consume digital content, particularly on social media. More than 51% of time spent online is on mobile devices and people’s habits during lockdown will likely see this increase further. In the first three months of this year, time spent on mobiles is up 20%, compared to the same period as last year.
There’s no doubt we will see further growth in time spent on social media platforms as countries continue to uphold their lockdown restrictions. And if you’re looking for ways to take full advantage of it for your brand, get in touch with the team here at Run2 and we’ll see how we can help.
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