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by Phil Birss
3 min read
Blogging for Google vs. Blogging for People
Author: Phil Birss
Posted in Content Marketing on 2nd January 2014 12:00 am
The internet is a very opinionated place and it can become confusing with knowing which advice to follow and what to believe. In terms of SEO and content marketing, the game has changed and marketers and bloggers are confused by how best to please the Google God and boost their site’s online presence, so let’s try and clear some things up…
Long gone are the days of corner-cutting techniques such as keyword stuffing and writing a certain number of keywords so many times into a short article. Today, content is for consumers. Not for Google.
Blogging for Google
Blogging for People
Finally, if you’re well educated in good SEO practice, then by no means forget this. While writing for your audience, if you want to use the tricks you’ve picked up which are good practice SEO and within Google’s guidelines then of course, use them, they do no harm and can definitely help. But bear in mind that this is not the reason you are writing the post. In conclusion, writing for people, is now much more beneficial than writing for Google and will get you further in the long run by “future-proofing” your site for the next updates Google has up its sleeves.
Google loves you = Customers see you
Customers love you = Google loves you
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