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by Adam Bennett
2 min read
Bing can now answer you with a quick ‘Yes’ or ‘No’
Author: Adam Bennett
Posted in Search Engine Optimisation on 21st May 2020 12:00 am
Bing has announced they can now return a “Yes” or “No” answer for certain search queries. This new search feature includes the one-word answer in addition to a carousel of related excerpts from various sources.
Depending on the query, you’ll also get an option to refine your search for a more specific answer. You’ll then be able to click through to see specific results for that query, which could include a yes or no answer.
At the minute they’ve only set this feature live in the US, so UK and European users won’t see a difference at the minute but they usually test these types of changes in one market before rolling them out to the rest.
Bing uses Natural Language Representation (NLR) modeling to infer a yes or no summary response, despite sources not explicitly stating so.
Searchengineland explain how they created this feature: “Bing began with a pre-trained language model that it adjusted to perform two separate, complementary tasks: assessing the relevance of document passages in relation to the search query, and providing a definitive “Yes” or “No” answer by ingesting and summarising multiple sources.”
Searchengineland have tried it out and shown how the new search results look:
(please don’t give your dogs chocolate. And side note, lilies are extremely toxic to cats just FYI!)
Digital marketers and SEO execs will need to keep an eye on whether this new feature has an effect on rankings and impressions. It may be that this feature is something content marketing execs will have to keep in mind when creating content for clients and will certainly need to track which posts perform better and why.
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