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by Phil Birss
4 min read
5 Creative Ways Brands Are “Going Virtual” During Covid-19
Author: Phil Birss
Posted in Brand Strategy on 10th April 2020 12:00 am
Life as we know it has been temporarily put on hold to slow the spread of COVID-19. The lockdown has meant that businesses all over the country have had to close their physical stores without any real indication of when they can get back to normal. And while these are certainly worrying times for everyone, it’s been great to see how different brands have adapted their services to support and entertain their customers during the pandemic.
Here are some creative ways businesses are turning to digital in order to make life feel as ‘normal’ as possible whilst we all stay at home.
All PureGyms were closed on the 21st March. Since then, ‘PureGym Together’ was launched making classes, workouts, tips and support accessible online for members.
While membership payments have been frozen, PureGym are making sure we can all stay fit and healthy during quarantine. Those who can still afford to contribute a monthly payment will get extra benefits, but those who can’t (and even non-members!) are able to tune in to live classes via social channels, and can access 6 free home workouts if they download the app.
It’s great to see how PureGym are supporting their community, and it’s likely that their presence during the pandemic will attract new paying members once this is all over.
We all miss going to our favourite restaurants, and while many are now operating a takeaway / delivery service, Wagamama have gone one further with their free “Wok From Home” cooking lessons, meaning we can cook some of their staple dishes from our very own kitchen!
The lessons will be hosted by no other than Wagamama’s executive chef Steve Mangleshot who has worked with the chain for over 20 years, and they will be streamed across all main social media platforms.
Another great example of a brand making sure their customers aren’t missing out at the same time as creating a community and bringing everyone together during isolation.
I’m sure we’ve all at some point wondered what state our hair will be in at the end of all this, and while we can’t get to a salon right now, Bleach London have launched a virtual ‘Hair Party’ series to try and help those who want to keep their colour in check.
Described as a ‘DIY salon hangout’, the live streams will give people step by step guides, help and advice on all things hair dye. VIPs receive a party pack to use during the demos, and celebs have even got involved to share their hair story.
Hair might not be a number one priority right now, but Bleach London are certainly helping people feel that little bit more like themselves and have a bit of fun during this unusual time.
Beer subscription service Beer52 have decided to launch the world’s first online beer festival. It might seem like an impossible concept, but it’s actually really simple to take part and a great way of bringing together beer fans from all over the country.
Those who purchase a ticket to the virtual event will receive a case of beer which can be sampled during the live stream. Alongside the virtual tastings will be Q&A sessions with the breweries themselves, including the likes of Mikkeller, Northern Monk and Wild Beer Co.
Yet another example of how businesses are being inventive during lockdown, supporting local breweries, and giving us some weekend plans!
Popular club night ‘Bongo’s Bingo’ have of course had to cancel all scheduled dates for the foreseeable, but this hasn’t stopped them bringing the fun direct to people’s living rooms during lockdown.
Another live stream, this time using Twitch, means that Bongo fans across the country can tune in for live bingo, challenges and general fun to take their minds off the situation for a couple of hours.
It has been interesting to see the different ways brands are utilising digital channels during this unprecedented time – often for free and purely to bring joy to people’s homes.
Social media and live streams are key during this time – the best way to keep customers engaged and up to date. If you’re a business needing a hand turning ‘virtual’ during COVID-19, just get in touch – we’re working as usual, albeit remotely, and can help you put a temporary strategy in place.
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