Augusta Ventures are a litigation funding company that focuses primarily on the SME market. Being newcomers in a relatively unknown market, it was important that we built up their online presence through organic, paid and social channels.
For those unfamiliar with the litigation finance market, we needed to capture them earlier on in the search journey and introduce Augusta Ventures as a potential solution.
55% increase in organic traffic in the first 5 months (Oct 15: 1,101 vs Feb 16: 1,709)
118% increase in organic leads in the first 5 months (Oct 15: 16 vs Feb 16: 35)
Achieved a 9.92% conversion rate via paid search in the first 5 months
With very little site authority and overall web presence, our main objectives were to: