Wishing Moon | Work | Run2

Content & Social

Wishing Moon are the UK’s most respected live psychic line. Founded by Angel in 2002, Wishing Moon offer telephone psychic readings from their team of experienced tarot readers, clairvoyants, mediums, and psychics.

A long standing client of Run2, Wishing Moon came to us in 2011, and have been with us ever since. From day one, it has been crucial to establish and build the reputation of the Wishing Moon brand, as well as growing an audience in an incredibly competitive industry, where visitor trust is paramount.

Results

106% increase

We have increased the Wishing Moon Facebook audience by 106% from 3,603 in April 2014 to 11,889 in April 2015

1245% increase

We have increased overall social referrals to the website by 1,245% in 2015 compared to 2014 (29,483 vs 2,191)

6 minutes

Traffic is relevant and engaged, with time on page for blog content averaging up to 6 minutes.

The challenge

The objectives for Wishing Moon were to:

  • Increase the overall online footprint of Wishing Moon
  • Drive visitors to the website through a number of channels, including organic and social
  • Establish the brand as trustworthy in the competitive psychic reading market place
  • Increase brand awareness
  • Build an engaged and responsive audience through a number of channels, including social media and content marketing

The solution

  • To develop an in depth understanding of the Wishing Moon target audience, their interests, likes, dislikes, worries and concerns in order to develop a successful social media and content marketing strategy
  • To create ongoing blog content through a dynamic content marketing strategy that increases the profile of the brand, spoke to their audience and built trust in Wishing Moon
  • To grow the Wishing Moon audience across appropriate social channels, as well as increase engagement levels and audience reach
I'll have some of that