SEO, PPC & Content

Makers of the party spirit since 1996, Revolution Bars is the name behind everyone’s favourite high street chain of vodka cocktail bars. From humble beginnings on Manchester’s Oxford Road in the mid 90’s, Revolution has grown exponentially ever since, now with more than 50 bars and valued at over £110 million. The combination of mouth-watering food and exotic cocktails in a uniquely stylish setting has proved to be a winner for over two decades.

Results

99% increase

We increased organic traffic to all Christmas pages by 99% on the previous campaign.

61% uplift

We witnessed a 61% uplift in the number of Christmas bookings from organic traffic sources

260% increase

27% increase in organic traffic to birthday pages and a 260% increase in the number of organic birthday party bookings.

The challenge

Renowned for their technology-driven approach, we were asked to implement a digital marketing strategy that reflected Revolution’s core values and connected with their female-dominated audience.

We quickly understood that Revolution was a brand that deserved to be at the forefront of people’s minds; they required an approach to match this attitude, both on a local and national level.

Whether it’s one of their famous Cocktail Masterclass or showcasing their latest Christmas party menu, providing online visibility and increasing conversions would be a crucial factor to the brand’s continued growth.

With each of the company’s bars offering their online users a choice of ten different packages to select from, it became clear that a highly sophisticated tracking system was needed to monitor progress at a granular level.

The solution

  • With the optimisation of individual bar pages, we quickly became instrumental in how the brand communicated with their users at a local level
  • To help capitalise on the growing success of the birthday, Christmas and Cocktail Masterclass packages being offered, every bar was supported with an individual location page for each of these services
  • Comprehensive Google Analytics tracking monitored progress down to the smallest of details
  • We provided their most successful Christmas campaign to-date, with a dynamic content marketing strategy that increased the profile of the brand, spoke to their audience and influenced conversions
  • An array of Pay Per Click marketing strategies were also integrated into the wider digital approach to help drive relevant traffic towards specifically designed landing pages
  • The various and extensive A/B split testing methods that were integrated into the central core of the user journey have had a real impact on conversion rates
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