Makers of the party spirit since 1996, Revolution Bars is the name behind everyone’s favourite high street chain of vodka cocktail bars. From humble beginnings on Manchester’s Oxford Road in the mid 90’s, Revolution has grown exponentially ever since, now with more than 50 bars and valued at over £110 million. The combination of mouth-watering food and exotic cocktails in a uniquely stylish setting has proved to be a winner for over two decades.
We increased organic traffic to all Christmas pages by 99% on the previous campaign.
We witnessed a 61% uplift in the number of Christmas bookings from organic traffic sources
27% increase in organic traffic to birthday pages and a 260% increase in the number of organic birthday party bookings.
Renowned for their technology-driven approach, we were asked to implement a digital marketing strategy that reflected Revolution’s core values and connected with their female-dominated audience.
We quickly understood that Revolution was a brand that deserved to be at the forefront of people’s minds; they required an approach to match this attitude, both on a local and national level.
Whether it’s one of their famous Cocktail Masterclass or showcasing their latest Christmas party menu, providing online visibility and increasing conversions would be a crucial factor to the brand’s continued growth.
With each of the company’s bars offering their online users a choice of ten different packages to select from, it became clear that a highly sophisticated tracking system was needed to monitor progress at a granular level.