SEO, PPC, Social and Content

The London Perfume Company (TLPC) is an online retailer, specialising in branded fragrances, skincare and cosmetics at affordable prices.

In a competitive industry, it was important to position The London Perfume Company brand as trustworthy and reputable.

With a huge range of products, all varying in profit margin from just pennies to over £80, it was essential to manage paid activity with this in mind, to ensure the profitability of campaigns.

Results

125% increase

We increased TLPC’s organic revenue by 128% within just 12 months.

50% uplift

We witness a 50% uplift in overall traffic to the site, year on year.

101% increase

We increased TLPC’s paid revenue by 101% within 12 months.

The challenge

The objectives for The London Perfume Company were to:

  • Improve the site’s organic presence within search engines
  • Drive relevant and productive traffic to the site through a number of channels
  • Improve site conversion rate and increase number of sales
  • Increase average order value
  • Establish The London Perfume Company brand as a reputable online retailer of discounted fragrances and cosmetics

The solution

  • We implemented an organic strategy to increase search engine presence and drive relevant, targeted organic traffic to The London Perfume website
  • We increased revenue through paid search activity, including Adwords Product Listing campaigns. Through strategically managing bids and maintaining a high quality merchant centre data feed, we could ensure ROI on thousands of products with varying profit margins
  • We improved and streamlined the checkout process to increase conversion rates and reduce basket abandonment and drop off rates
  • We redesigned product pages to remove clutter and distractions, adding call to actions and trust elements, such as Feefo reviews, in order to increase conversion rate
  • We increased average order values through adding related and recommended product suggestions on product pages
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