The London Perfume Company (TLPC) is an online retailer, specialising in branded fragrances, skincare and cosmetics at affordable prices.
In a competitive industry, it was important to position The London Perfume Company brand as trustworthy and reputable.
With a huge range of products, all varying in profit margin from just pennies to over £80, it was essential to manage paid activity with this in mind, to ensure the profitability of campaigns.
We increased TLPC’s organic revenue by 128% within just 12 months.
We witness a 50% uplift in overall traffic to the site, year on year.
We increased TLPC’s paid revenue by 101% within 12 months.
The objectives for The London Perfume Company were to: