IEC Abroad is an international education consultancy helping universities to recruit more international students. The company also provides international students with advice on the best course and university for them, and helps with all aspects of the application process. Their vision is to be a reputable and trusted source of university advice for international students.
A website had been previously created, aimed at generating enquiries from international students about studying in the UK, the USA, Canada, Ireland, Australia and New Zealand. It also allowed international students to search courses and universities in these locations.
However, several of the features on the site didn’t work properly, which was damaging conversion rates. A lot of data was also missing, resulting in users only able to search UK-based universities and courses.
IEC was also concerned that the site was too ‘text heavy’, not ideal for a target audience predominantly speaking English as a second language.
We increased social media traffic by 580% after just 6 months.
We witnessed an 84% uplift in the number of website conversions after 6 months.
We increased organic traffic by 77% within just 6 months.
Our objectives were to design a new site which was bright, positive, friendly and inclusive. It needed to be image-focused rather than text-heavy, and very easy to navigate.
IEC was keen that the new web design and development should inspire trust within their organisation, and emphasise the fact that IEC is a reputable, approachable source of advice and information.
The site also had to be designed and built in line with search best practice, and be user-friendly for content creators.
We found that the current search and social marketing campaigns lacked direction, often resulting in uninterested users.
In terms of functionality, we were tasked with building ‘Course Finder’ and ‘University Finder’ functions, as well as an ‘Apply Now’ form. We were also asked to incorporate areas of advertising space for IEC’s use.
“We have been with Run2 for just over 6 months now, and we are very satisfied with the choice of agency we have made. Run2 are friendly, honest and dependable, and really go the extra mile. The SEO-service we receive from Run2 is really a full service – I feel very confident with the team at Run2 looking after our business.
Run2 have helped us to create exactly the type of website we had in mind – they simply translated our ideas into a great, functional website with very little back and forth. We are extremely happy with the end result, and it is really obvious how their SEO experience has underpinned the way they built the site. I’m confident this site will really make a massive difference to our business!”